I had the pleasure of presenting a workshop at IMC Vancouver today on writing engaging website copy and eMarketing initiatives. The IMC conference is an annual event that brings marketing experts together with marketing professionals.
Keynotes at this year's conference included:
Avinash Kaushik - Google's analytics evangelist
Louise Clements - Director of Sales for Facebook Canada
It was a great opportunity to meet local experts and learn about the amazing things they are doing. For instance John Hossack of VKI Studios, recently in the news for helping YouTube increase conversions on their site, presented several workshops on website optimization and multi-variance testing.
Looking forward to connecting with the great people I met after the conference and doing some business together.
