Why a well-designed/well-built website matters more than ever
Have you heard?
Google now personalizes all its search results based on your last 180 days of search activity linked to an anonymous cookie in your browser. You can read about it on Google's blog if you want to learn more about this important change to how Google operates.
What does it mean?
Say you search a particular topic like "computers" on a regular basis. In the past Google would deliver similar results to you as it would to everyone else searching on the same phrase.
With personalized search Google will consider your past search activity, the phrases you search on and the pages you click through in order to generate a user profile that will deliver more relevant results when searching for "computer hard drives" or some other component. If you click on ZDNET more often in search results then that site will be weighted in your personalized results...