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Davin Greenwell, Posted On: February 05, 2010 at 5:48 PM

This April, ICOGRADA's Design Week is happening in Downtown Vancouver.  As a sponsor, we'll be there, personning a booth and also participating in what we can.  The theme is Design Currency: Defining the Value of Design. I've written a bit about design value on the Design Week website as well as the Graphic Designers of Canada website.

Personally, I am hoping to go to as many talks as possible during the week. The topic of the value of design is one that lead me to Smallbox in the first place; an evolution of the web has naturally extended design to web application design, and an increasing value of design in its verbal sense. So what else does it mean?

Over the last few years, I have enjoyed speaking to various designers about abstract design concepts; pulling design ideas away from the technical and into the theoretical. Why design? The reasons are many depending on who you are, but the question remains: For who do we design, and how do they measure what we do for them?

What I have noticed, from these discussions, is that we are utilizing many different specialties in various areas of design, but we are usually hoping to achieve broadly similar things by the end of the process. By collaborating on criteria to express and assign value to design, we are unifying a vision for the future of design itself.  That is pretty exciting stuff to me. Will you be there? Be sure to stop by the Smallbox booth, or spot us on the floor, and say hello!