"Live, Work, Play... Even Better Smoke Free." This is the theme for the 2013 National Non-Smoking Week (NNSW) running this week (Jan 20 to 26). NNSW was established in 1977 with the hopes of helping people to quit smoking and to prevent others from starting. According to the NNSW website, smoking is a leading cause of death in Canada claiming approximately 37,000 lives each year. In British Columbia alone there are over a half a million people who smoke.