Rupert Murdoch has made much noise lately about how he's losing billions because people won't pay for content anymore. Murdoch believes our penchant for reading news online for free is tantamount to theft. He has identified Google, Yahoo and other search engine aggregators as personae non gratae and is building a digital wall of China around the assets of his media empire forcing you to pay to access any of it. Classic old school thinking—all stick and no carrot.
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How do you design a website for an international brand with a broad and complex product offering and reams of information? I found an interesting blog post about this very thing on Webdesigner Depot and I'm posting the link because I think you might find it interesting and informative.
Apple vs. Microsoft - A Website Usability Study discusses both sites and compares their effectiveness in seven categories from homepage to aesthetics.
The different business focuses for Apple and Microsoft affect how each company has developed its web presence. According to the blog post, Apple's consumer oriented brand gives the company's website an edge because of it's focused messaging.
I'm curious to hear your thoughts?
Smallbox CMS is already great, but version 5 with its revealing interface and more rational menu is promising when it comes to workflow. Using Smallbox frees us up and provides the right amount of client access to facilitate response time.
Paul Tetrault, MGDC
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