
Rupert Murdoch has made much noise lately about how he's losing billions because people won't pay for content anymore. Murdoch believes our penchant for reading news online for free is tantamount to theft. He has identified Google, Yahoo and other search engine aggregators as personae non gratae and is building a digital wall of China around the assets of his media empire forcing you to pay to access any of it. Classic old school thinking—all stick and no carrot.


